Small Business Saturday

Site Redesign

Lead Design, Lauren Liberg / Copywriting, Eissa Bonomo

In 2010, American Express launched Small Business Saturday® on the Saturday after Thanksgiving to encourage people to Shop Small and bring more holiday shopping to small businesses. With their 10 year anniversary quickly approaching, we were tasked to refresh the entire Small business Saturday site experience to be a year-round destination for shoppers and small business owners.